WHAT WE DO
AMAZON ADVERTISEMENT
What is Amazon Advertisement ?
Amazon is one of the biggest marketplaces. It’s so popular among online shoppers that some of them are so loyal to Amazon that they won’t even consider purchasing products off the platform.
Amazon’s leading position goes hand in hand with high competition among Amazon sellers. Thus, Amazon Advertising is growing and sellers need a strategic and flexible advertising plan that will bring them the best possible ROI.
Defined: Amazon Advertising
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works similarly to pay-per-click ads on Google: sellers only pay when shoppers click on ads (regardless of whether or not the item sells).
Amazon’s advertising business is growing at a rapid pace, especially as it diversifies its products across its ecosystem. Amazon DSP (Demand Side Platform) has allowed sellers to programmatically buy display and video ads at scale and target audiences on Amazon.com, Fire TV Sticks, IMDb.com, Kindles, Freedive, apps, third-party sites, apps, and platforms.
Benefits of Amazon Advertising
Advertising on Amazon comes with many benefits:
The quality, brand-safe environment that advertisers want
Reducing the sales cycle
Improving sales history & product visibility
Improving brand awareness
Gaining valuable insights on changing consumer habits & optimizing campaigns to reach a more targeted audience
Tons of shopping journey data about who your shoppers are and how they shop.
Learning the best ways to acquire customers at a given time
Tracking your results & being able to make data-driven decisions.
Amazon’s Advertising Model
Amazon Advertising is a pay-per-click model (PPC) that differs from some other marketplaces, e.g. Promoted Listings on eBay supports the PPS (pay-per-sale) funding model.